The retail industry from WalMart to Macy’s posted double digit gains in sales over last year for the same period.  Nordstrom is up 16%.  More than anything this represents a return of consumer spending which more than any other source drives the U.S. economy.  Your club sales should be up 15% over the same month last year.  If not you are likely to be coasting in your promotions or your selling or have the wrong package.  By wrong package I mean that even though consumers are buying they may not be making long commitment purchases.  Most clubs primarily sellng memberships which are long committment purchases.  So up your promotions, improve your selling and if those do not jump sales up at least 15% over same time last year, consider experimenting with a short term commitment sale.  Generally, these are a ‘Learn To Exercise’ 4-6 week package or 20 spinning classes in the next 6 weeks, or a series of group or small group  classes.  Each is for a specific activity for a specific time for a specific, non recurring price.  These three qualities make it a short term commitment and that may be just what the consumer is looking for this Spring.

Tags:   repackage by reprogramming · Retail sales · set your sights highNo Comments